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Welcome!

Thank you for stopping by this website, which provides access to the work that I have been doing for the past forty years. That work encompasses green living, unschooling / life learning, natural parenting, and entrepreneurship/home-based/micro business. Aside from those being my passions – and therefore what I like to write about – I understand that everything we do in our everyday lives connects us with the web of life on Earth. Therefore, the physical, mental, economic, and social health of our families and of our environment is a reflection of the choices we make. My mission is to help people understand the range of choices available and to encourage them to challenge the assumptions inherent in those choices so that they make the right ones for themselves, their families, and the Earth.

I believe that we have reached the stage where we need to rethink how we live in our families and our communities, and on our planet. And, in my opinion, that means embracing smaller-scale, local ways of doing things, and becoming more self-reliant in the way that we think, educate ourselves, and live.

So I am pleased to meet you here and would be happy to engage with you on these topics via Twitter, Facebook, Pinterest, StumbleUpon, Scoop.it, Google+ or LinkedIn. I also blog regulary. There are links to the blog and some of my other writing at the top of this page, and a few pieces are on Scribd.

I hope you will enjoy and be inspired, or at least informed, by the selection of the work I've presented on this website. Please use the links at the top of the page to explore this space and my company's websites.

Wendy signature


 

leadership
Posted: March 9, 2014


small business informationSelf-Employment Is One Of My Passions
I have been a small business owner and social entrepreneur since 1974, working for most of that time from a home office. First, I was a stained glass artisan, doing special commissions and selling at craft fairs and in shops. Then, in 1976, I became co-owner, with my husband Rolf, of The Alternate Press (later to become known as Life Media), which publishes our magazines and books, as well as a number of websites.

In the 1980s, I championed women-owned businesses and home-based micro-businesses by launching the Home Business Network, speaking at conferences, writing how-to articles, presenting how-to workshops about both business principles and life-work integration, and participating on national committees to legitimize and legalize home business at the municipal level. In the 1990s, I taught small business courses to low-income women through a non-profit community economic development organization, wrote the book Bringing It Home - A Home Business Start-up Guide for You and Your Family, wrote a weekly small business newspaper column for ten years, published a print newsletter for green and socially conscious businesses entitled Good Business, hosted radio and television shows, and mentored women business owners. In addition to continuing to edit our three magazines, I now write a regular column about alternative and local business in Natural Life Magazine called Eco Nomics.

Whether or not we see ourselves as entrepreneurs or are inspired to start businesses, I believe that to prosper in the near future – even, possibly, to survive – we will have to re-think how we make a living. Here's an article I wrote for Life Learning Magazine a few years ago that provides more insight into that...and why unschoolers are well equipped to do that. And here's a piece I wrote for Natural Life Magazine about the importance of small, local, and cooperative business. Here, also, is a link to some of the how-to articles that I have written on the subjects of home-based, micro, and green business, as well as what has now come to be called "unjobbing." It's all connected, and all about being self-reliant!
Posted: November 1,  2013

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